At the start of 2020, the global workforce took a significant shift towards operating primarily remotely. Now, as employees are starting to come back to the office and events begin to allow in-person attendance again, it’s important to make sure that communications strategies are best suited to those physically present and those who are still attending from afar.

Watch the video below to hear best practices and guidance for developing content and communications for hybrid audiences, ensuring the experiences are equitable across both groups and building stronger connections.

Sherpa Digital Media enables high-quality virtual experiences for sales and marketing at scale through its live and on-demand video platform. With decades of experience in video and virtual events, Sherpa streamlines the creation and delivery processes with end-to-end production and technology solutions. Sherpa delivers video communications across organizations of any size with unprecedented quality, security, ease-of-use, scalability, and analytics. Backed by premier Silicon Valley investors, Sherpa is the trusted enterprise video provider for some of the world’s largest global enterprises. Learn more about Sherpa’s offerings at www.sherpadigitalmedia.com.

The SPI Group is a digitally-driven internal communications agency that uses existing and emerging technologies to amplify the employee experience and increase employee engagement. Great strategy starts with innovative, creative thinking and understanding your challenges. We’ll analyze data, listen to your insights, share our expertise and work with you to develop a fresh, smart and practical strategy. Superb communication only happens when strategy is supported by a great plan. We’ll help you develop the right approach for meeting your goals. Our team of communicators, designers, and developers will successfully execute your vision. We’ll work as an extension of your team to bring your vision to life. Learn more about The SPI Group’s offerings at www.spigroup.com.

Mark Strathdee is the co-founder and CEO of Sherpa Digital Media, directing the business and advancing Sherpa’s product offerings. Prior to Sherpa, Mark held positions at Polycom, Accordent, Franklin Templeton Investments, Apple, NGF, and consulted for ABC, CBS, and NBC. As a trusted advisor to key brands globally in the technology, media and entertainment, and financial sectors, Mark enjoys the challenges digital media brings to Marketing and Enterprise Communications.
Morgan Baden is an Executive Vice President of Communications Strategy & Editorial at The SPI Group. With award-winning experience in internal communications, corporate social media, crisis communications, media relations, and storytelling, Morgan’s work has spanned industries — from publishing to education to finance and nonprofit — and focuses on how authentic and transparent communications can build brand advocates and engagement.
Allen Shapard is Executive Vice President of the SPI Group, a digital-first internal communications agency that uses technology to enhance the employee experience. He works with a wide array for clients on their employee communications and reputation. Representative clients include Cisco, Honeywell, PepsiCo, Bayer, Organon, Merck, and the Nobel Foundation.

In this webinar, we covered:

  • How communications strategies have changed since the start of 2020
  • Guidance for how to foster connections across a disconnected workforce
  • The technology solutions that can enable your business to succeed

If you have any questions, feel free to contact us here.